Driven by the urge to voice out his concerns about humanity and personal struggles, he formed Persona Film. To celebrate the unique persona of each human character, he as a director, is aiming to create visual productions that are raw and intimate, yet also simple and relatable. Being educated in the study of film with experiences in fashion industry, both fields have become the integral parts in his cinematic creations. Having the two worlds standing side-by-side in his story-telling strategy.